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KamaGames has launched a new international alliance with Hard Rock to make social casino games, starting with the Hard Rock Blackjack for mobile.
The new app contains the most popular casino-style games in the KamaGames portfolio. The game has 3D versions of classic casino activities such as roulette, craps, baccarat, and blackjack. In addition, this all-new app will include a number of other casino-style games such as slots and video poker, familiar to even the most casual of players.
The timing is good because Las Vegas and other casino destinations around the world are shut down.
“Speaking for us, we definitely see some increase in the countries which have a quarantine,” said KamaGames CEO Andrey Kuznetsov in an interview with GamesBeat. “Where people are working remotely, we see an increase in almost all key performance indicators (KPIs). We see growth, for example, in Spain and Italy, and changes in most European countries.”
Above: You can play a variety of games in the Hard Rock Blackjack app.
“You’ve heard about Las Vegas shutting [down]. And I’m sure casinos in some other jurisdictions will also close their doors or just have limited the events and activity. So it’s a very proper time for casinos to do this and offer something more online for the loyal audience,” Kuznetsov said.
Kresimir Spajic, senior vice president of online gaming and sports betting at Hard Rock International, said in an interview that his division focuses on free-to-play games, real-money gambling, and media.
“We talked two or three years ago for the first time, and we always found KamaGames as an interesting proposition and a very promising company,” he said. “They had great success in a very competitive category by focusing on table games. We are very selective when it comes to partners. I feel KamaGames is a good fit.”
Hard Rock Blackjack also includes a fully comprehensive and market-leading social poker game based on the Pokerist Texas Poker model, currently the third-largest social poker game in the world. In KamaGames’ social casino games, you can spend real money on virtual currency, but you can’t cash out your winnings. So it’s not classified as gambling.
Above: Hard Rock Blackjack app
In addition to the much loved Texas Hold’em Poker, a number of other poker-based games are in the app, such as Set Poker and Split Bet Poker.
Hard Rock Blackjack will also play host to a range of competitive poker tournaments including Sit’n’Go, Shootout, multi-table tournaments (MTT) and weekly tournaments all of which have experienced long-standing success among KamaGames’ existing user base, a success that both KamaGames and Hard Rock International anticipate to be replicated among the millions of Hard Rock International customers.
“This is a mutually beneficial partnership because we are here to offer one of the best games available currently in the world,” Kuznetsov said. “The Hard Rock is a unique company with its broad, loyal, and massive audience across different locations across the world. No matter where I’m going, either to the city center of Dublin or Netherlands or China or even Russia, I see people in Hard Rock T-shirts, or Hard Rock caps. We feel very excited to be a part of it.”
Above: You can play roulette in the Hard Rock Blackjack app.
Alongside tournaments, the app offers unique Party modes and poker game variations to excite players of every skill level as well as providing a host of different ways to encourage a feeling of community. Social interaction between players will be made possible via a range of creative chat options such as in-game instant messenger, animated emojis and the ability to send gifts back and forth throughout the many highs and lows of a game.
“The Hard Rock International started with free-to-play products three years ago, looking to find engagement for the customer base when they are outside our properties,” Spajic said. “We have around 120 million customers a year, and they visit our properties only so many times a year. We can extend our touchpoints with them on free-to-play games.”
The Hard Rock started with match-3 and bubble shooter games, and they were encouraged by the results. Now the company is doing deeper partnerships. The Hard Rock has 12 casinos in the U.S., and it was on schedule to open three more this year.
“People look for engagement with our brand after they leave our properties,” Spajic said. “We see high engagement from our brick-and-mortar audience with free-to-play, once they understand the drivers of the free-to-play product.”
Above: The Hard Rock Blackjack app also has a poker game.
Florida-based Hard Rock International has 262 locations in 76 countries that include owned or licensed Hard Rock Hotels, casinos, Rock Shops, and cafes. It has a brand awareness around the world of 80%, and 90% in the U.S., Spajic said.
“From a crisis perspective, we employ 48,000 people around the world, and it has been really, really nuts in the last couple of weeks,” Spajic said. “We are in daily conversations with governors’ offices and agencies around the world, and we are trying to navigate the situation the best way possible. We are seeing a spike in results on free-to-play platforms and real-money online gaming. We think that is positive, but at the same time, most of the activities we do are based on disposable income. And in the U.S., almost 60% of the work force is hourly workers. Digital has an advantage, but if this continues, even with lots of people looking for entertainment and something to do online, I think that everybody’s business will suffer if people are out of work.”
Meanwhile, KamaGames’ Pokerist has been translated into 28 languages and it has been the No. 1 grossing app in 101 countries on the app store and one of the top five grossing apps in 45 countries on Google Play. KamaGames, started in 2010, has 250 staff.
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KamaGames and Hard Rock have joined forces and will work internationally to develop and provide social online casino games. The two companies have successfully developed an app called Hard Rock Blackjack that features a wide range of casino games from KamaGames’ portfolio.
Hard Rock International and KamaGames will be hoping to capitalize on a period of uncertainty in the gambling market with their new app. The app features classic casino games with some new twists. ©JESHOOTS-com/Pixabay
Hard Rock Blackjack is free to download from app stores to play on phones and tablets. It brings a sociable and fun take to online casino games. On the app, players can find three-dimensional versions of some of the most played games that would normally be available in a traditional casino.
Games that can be played on Hard Rock Blackjack will mainly be virtual simulations of classic table games, such as baccarat and unsurprisingly, blackjack. Those that download the app will also be able to try their hand at online fixed odds games like slots. Additionally, virtual poker will be an option for players.
There will also be a myriad of poker competitions hosted on the platform that will include the classic online poker game modes such as sit and go, knockout poker, and big tournaments featuring multiple tables. Poker competitions will be held weekly on the app that will provide the chance of a big reward to any player that performs in them.
These classic poker game modes have been a firm favorite among KamaGames users for some time. The companies believe this will be the case in their bid to tap into the mobile gaming market that is currently on the rise – especially in the wake of recent casino closures.
There will also be other game modes that the app will offer. The one of a kind Party modes on the platform and the different and new modifications to the classic rules of poker will undoubtedly prove engaging for anyone playing them, regardless of their skill.
The app will encourage players to communicate with each other to promote the social component of the online casino. Players will be able to take to each other through an in-built messenger feature, unique emoticons, and gifts that can be traded during games between players.
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Hard Rock and KamaGames
It seems, from the statements from both companies, that the plans to build an online multiplayer casino app have been in the works for some time now, and the current climate represented a deal time to launch the app.
The CEO of KamaGames, Andrey Kuznetsov, made no bones about the fact that the game had been launched at this time because it represents a distinct window of opportunity for an online casino game to compete with the real thing.
The increases in the numbers of countries that have been locked down, where the numbers of people staying at home all day are growing have given the two companies a lot of hope when it comes to the launch of Hard Rock Blackjack. Kuznetsov pointed out that in European countries the figures look highly favorable for the success of the app.
In the US, Las Vegas has ceased all gambling activity after the fears of what might occur otherwise. This city is famously one of the most popular destinations for gamblers across the whole of the globe.
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This and the drastic measures that are now being enacted in Europe have left the global gambling market in disarray. Many believe that the saving grace of the market, on the whole, is the online market.
One of the directors of online gaming at Hard Rock also released a statement upon the release of the app. In it, Kesimir Spajic, shed some light on the development process for the app, which has been in the pipeline for several years, after the companies first met with the idea.
There has been mutual respect and amiability between the two companies for some time, according to Spajic. The progress KamaGames has made over recent years is no doubt the reason why Hard Rock elected to partner with them to develop this app.
KamaGames’ progress in recent times has seen it become the largest European social mobile poker operator in the world. Its recent returns have also made it one of the fastest growing independent businesses in the market.
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Hard Rock is a hard company to please, but the “success in a very competitive category” that KamaGames has had with its pursuit of online table games made it the stand out choice for the Florida-based international brand to partner with.
The current global crisis that the novel coronavirus COVID-19 has brought with it has left businesses with huge amounts of uncertainty to deal with. This has led to falling market values and stock market crashes.
Huge international companies like KamaGames and Hard Rock will, therefore, be hoping to offset their losses through online channels such as this app. Hard Rock has over 48,000 employees over the world, and by launching online games they will also be hoping to protect those that rely on the company for their income.