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Wheels of fortune netflix.

© Provided by BenzingaNetflix Inc (NASDAQ: NFLX) is testing a “Shuffle Play” feature on its video streaming platform, which will let users flick through their favored content, TechCrunch reported Tuesday.
  1. In order to claim his inheritance, a born loser travels the country with his childhood friends to prove he is a winner. Ish.ON NETFLIX NOW!
  2. According to Netflix COO and chief product officer Greg Peters, users will be able to skip the browsing experience entirely and just click one button to instantly play a title selected by Netflix.
  3. Wheel of Fortune / Netflix. Thread starter Mr. Ed; Start date Nov 7, 2020; Mr. Location Cortland NY.
  4. In order to claim his inheritance, a born loser travels the country with his childhood friends to prove he is a winner. Ish.ON NETFLIX NOW!
Wheel

What Happened

The shuffle feature is available in the form of a button and is showing up on the screens of some users who have been tweeting their reactions.

Interesting new feature @netflix ... but what kind of insane person just says, “yolo, let’s spin the Netflix wheel of fortune” pic.twitter.com/6WDJrmd7pG

— Turner Levison (@TurnerLevison) August 18, 2020

Wheel Of Fortune Netflix

Whoa whoa what is this cool “shuffle play” feature on Netflix?!? It’s amazing and helpful for my indecisive self

— Melissa Nathan (@mnathannn) August 18, 2020

The subscription video on demand company disclosed that the feature is being introduced to help viewers find content quickly as per their tastes, TechCrunch reported.

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Why It Matters

The shuffle play option is not the first such test Netflix has carried out — last year, the company had introduced a similar feature for shuffle playing episodes of a given series, TechCrunch noted.

Some users have reportedly also noticed another shuffle feature called “Play Something” in the TV app’s sidebar navigation.

The latest shuffle test is being rolled out on a global basis and no decision has been made yet as to when or if it would be launched formally.

Netflix reported its second-quarter earnings of $1.59 per share in July missing analyst consensus estimate of $1.81.

Is Wheel Of Fortune On Netflix

The SVOD company projects Q3 global streaming paid memberships at 195.45 million higher by 23.4% year-over-year.

Chantico Global analyst Gina Sanchez and Craig Johnson, chief market technician at Piper Sandler, pitched Walt Disney Company (NYSE: DIS) and Roku, Inc (NASDAQ: ROKU) as strong contenders to Netflix.

Price Action

Netflix shares closed nearly 2% higher at $491.87 on Tuesday and added another 0.23% in the after-hours session.

© 2020 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Shuffle options for media have been around for a long time, and Netflix has confirmed that it will be the latest to adopt the functionality. Called “Shuffle Play,” Netflix customers will be able to roll the dice on something to watch starting sometime in the first half of 2021.

Reported by Variety, Netflix has been testing its Shuffle Play feature since last summer (and even earlier with Android). However it wasn’t clear if it would end up arriving for everyone. Buried in Netflix’s Q4 earnings report, COO and chief product officer Greg Peters confirmed that its shuffle option will launch for all in 1H 2021.

As for why, Peters said the company noticed its users sometimes turn on the service “and they’re not really sure what they want to watch.” And it sounds like the people that have tested the feature have liked it. He elaborated on Netflix’s Q4 call:

“It’s really working for us where our members can basically indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play,” Peters said on the company’s Q4 investor interview Tuesday. “And that’s a great mechanism that’s worked quite well for members in that situation.”

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Notably, the feature won’t serve you up totally random content, here’s how it will work:

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Titles served up by Netflix when you hit the “Play Something”/”Shuffle Play” button will be either shows or movies similar to ones you’ve watched previously; titles in genres you’ve viewed; or content you have saved in the “My List” section. For example, when I recently clicked “Play Something,” Netflix started streaming “The Crown” Season 1 (explaining that it was a drama similar to “The Queen’s Gambit,” which I binge-watched last month).

In testing so far, the Shuffle Play button appears on the profile screen that you see when the app loads as well as in the sidebar. If what pops up from Shuffle Play doesn’t sound good, there’s another button that appears to let you “Play Something Else.”

Wheel Of Fortune Netflix Movie Trailer

Wheel Of Fortune Netflix

Here’s a look at the UI for Shuffle Play that was seen in testing this summer:

Wheels Of Fortune Netflix Documentary

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